Charcoal, Firewood
& Smoking Woods.
NAM Distribution imports and distributes the full Pure Fire and Bad Axe range across UK retail and trade channels, and exports premium charcoals, kiln-dried firewoods and smoking products to our GCC distribution partners — including Elite Horizon in the UAE.
UK distribution.
GCC export.
NAM Distribution is an active importer and distributor of premium charcoal and firewood products across the UK retail and trade market. We also operate a dedicated GCC export programme, supplying hotels, beach clubs, restaurants and retail channels across the UAE, KSA, Qatar, Kuwait, Oman and Bahrain.
Our charcoal range — supplied under the Pure Fire brand — covers everything from everyday pillow briquettes to specialist mangrove and coffee wood lumpwoods. Our firewood is supplied under the Bad Axe brand: FSC-certified, kiln-dried hardwood logs in seven species, ready for wood-fired ovens and live-fire grills.
Charcoal & Firewood
🇬🇧 UK Distribution 🌍 GCC ExportSmoking Woods, Chips, Chunks & Pellets
🌍 GCC Export OnlyMatched to the application
The Charcoal Range.
Seven hospitality-grade charcoals — from uniform briquettes built for predictable banquet service to dense lumpwoods crafted for steakhouse searing. Each batch is screened and filtered multiple times before bagging.
Distribution channels
Pack sizes: 3kg · 4kg · 5kg · 10kg · Multi-stage QC · FSC options available
Uniform pillow-shaped briquettes for predictable, steady heat across long service. Engineered for repeatable performance shift after shift.
Banquet grilling · hotel buffet live stations · large-volume cooks
4 kg bag
High-density coconut shell briquettes. Long burn, low smoke, low ash — and a cleaner kitchen at the end of service.
Eco-conscious venues · long-burn restaurant service · ambient cooking
10 kg box
Natural lumpwood charcoal. Strong, responsive heat with dependable performance — the live-fire workhorse for daily restaurant service.
Steakhouses · signature live-fire grills · à la carte daily service
Hosp. 10 kg · Retail 3/5 kg
Compressed sawdust briquettes built for endurance. Long-lasting, clean burn that holds heat through extended service windows.
Pizza ovens · bakeries · busy hotel kitchens needing reliable endurance
10 kg box
Dense mangrove lumpwood. Long burn, very high heat, cleaner combustion — engineered for searing power and high-volume service.
Searing · kebabs · seafood grills · high-volume hotel BBQ
10 kg bag
Premium kaya lumpwood. Long-lasting heat at high temperature — ideal for extended cooking sessions and chef-led live-fire mains.
Live-fire mains · BBQ service · slow-cooked menus · chef's table
10 kg bag
Aromatic lumpwood crafted from coffee wood. A smooth, even burn with a subtle aromatic character that lifts signature dishes.
Signature menus · specialty restaurants · premium grill concepts
10 kg bag
The Firewood Range.
Seven kiln-dried hardwood species — sorted, sized and FSC-certified. From the dense all-round burn of oak to the bright aromatic finish of olive and lemon. Bad Axe firewood is distributed across UK retail and exported throughout the GCC.
Distribution channels
Kiln-dried · FSC certified (Bad Axe) · 10 kg & 40 L sack formats · Bulk pallet export available
Slightly sweet, fruity aromatic burn. A delicate, refined smoke profile that lifts pork and game bird programmes.
Pizza ovens · signature smoke menus · pork & game bird
10 kg bundle
High density, long burn, intense heat with a mild smoky aroma. The dependable all-rounder for wood-fired ovens and live-fire programmes.
Wood-fired pizza ovens · live-fire grills · brisket · seafood
10 kg bundle
Sweet, fruity, with mild smokiness. Adds beautiful colour and a delicate finish to meats — a favourite for signature smoke menus.
Poultry · pork · chef-led plating programmes
10 kg bundle
Quick ignition support and a clean, bright burn. The service-flow companion that gets ovens up to temperature fast.
Pizza ovens · service flow ignition · blending with denser hardwoods
40 L sack · ~15 kg
High heat, easy ignition and a mild aromatic smoke with very low ash. A clean, efficient performer for service kitchens.
Pizza ovens · grills · fish · game birds · roasted vegetables
10 kg bundle
Long burn, high heat, distinctive Mediterranean aromatic smoke. The signature wood for chef-led concepts.
Signature pizza ovens · Mediterranean grills · beef · lamb · poultry
10 kg bundle (FSC)
Light citrus-aromatic burn with a delicate finish. A premium profile reserved for specialty live-fire and pizza programmes.
Specialty live-fire · premium pizza · signature aromatic finishes
10 kg bundle
Smoking Woods — Chunks & Chips.
Slow-burning chunks for offset smokers and kamado cooks, fast-infusion chips for grills and gas service. Nine SKUs across five wood profiles — built for chef-led smoke programmes and signature menus.
Distribution channels
🌍 GCC Export OnlyChunks ~1 kg bags · Chips ~400 g bags · Exported to GCC distribution partners · Quoted on request
Format 01 — Wood Chunks · Slow · sustained burn · Offsets & kamados
Sweet, fruity, strong smoke from a kiln-dried fruitwood. Adds a refined sweetness that lifts pork and game bird programmes.
Pork ribs · game birds · brunch & weekend smoke menus
≈ 1 kg bag
Aromatic Mediterranean-style smoke from olive wood. Distinctive, slightly sweet — the chef's choice for premium grill concepts.
Lamb · beef · Mediterranean & Levantine concepts
≈ 1 kg bag
Versatile, mild and no aftertaste. A must-have for brisket and the dependable backbone of any serious smoker programme.
Brisket · red meat · all-round smoker menus
≈ 1 kg bag
Format 02 — Wood Chips · Fast smoke infusion · Grills & gas service · ~400 g bags
Steakhouses · Tex-Mex · beef
Brisket · red meat · grills
Poultry · pork
Pork · game birds
Game · pork roasts
Ribs · pulled pork · fish
The Pellet Range.
Four hardwood pellet flavours engineered for pellet smokers — the convenient, consistent path to chef-grade smoke. Compatible with Pit Boss, Traeger and most pellet smoker programmes. Available for GCC export only.
Distribution channels
🌍 GCC Export OnlyBulk bag format · Exported to GCC distribution partners · Compatible with all major pellet smoker brands
Bold, earthy, strong smoke from 100% hardwood pellets. The signature flavour for beef-forward and steakhouse pellet programmes.
Beef · brisket · steakhouse · Tex-Mex menus
Bulk bag
Sweet, fruity, mild smoke. A refined fruitwood pellet for pork, poultry and signature smoke menus.
Pork · poultry · signature smoke menus · brunch
Bulk bag
Sweet, fruity smoke that adds beautiful colour to the plate. A garnish-quality finish for premium pellet programmes.
Poultry · pork · premium signature smoke
Bulk bag
Sweet, strong, bacon-like classic BBQ smoke. The all-purpose pellet for ribs, pulled pork and traditional smoke menus.
Ribs · pulled pork · fish · classic American BBQ
Bulk bag
Built for serious operations.
Whether you're a UK retailer or trade buyer looking for a reliable charcoal and firewood supply partner, or a brand looking to export product into the Gulf, NAM Distribution provides the commercial infrastructure and product knowledge to support you at both ends.
Request a trade quoteUK Import & Distribution
We import, stock and distribute across UK retail and trade channels — supermarkets, DIY, garden and specialist outdoor.
Multi-Stage QC
Every batch screened and filtered for moisture, density and integrity before bagging.
FSC Certified Options
Bad Axe firewood is FSC certified and responsibly sourced. Olive from prunings, kiln-dried hardwoods, traceable origins.
GCC Export
We export to established GCC distribution partners across the UAE, KSA, Qatar, Kuwait, Oman and Bahrain.
Private Label
Full private label development available across charcoal, firewood and outdoor cooking fuel categories.
Elite Horizon Partnership
Our UAE partner Elite Horizon handles in-region hospitality supply, giving our products professional on-the-ground distribution across the Gulf.
Get a trade price
for your programme.
Whether you're a UK trade buyer or retailer, or looking to export into the GCC, share your requirements and our team will come back to you with product availability, pack sizes and a trade price.
Phone
+44 (0) 207 183 4899