Fuel for the
fire, done right.
Premium charcoals and kiln-dried firewood, distributed across UK retail and exported to our GCC partners — including Elite Horizon in the UAE.
UK & GCC
/ 01 — How we supplyBoth markets
We import and distribute across UK retail and trade, and export to our GCC distribution partners.
GCC export
Chunks, chips and pellets are supplied to our GCC distribution partners for the Middle East market.
The charcoal range
/ 02 — Pure Fire · 7 SKUs
Pillow Briquettes
Uniform pillow-shaped briquettes for predictable, steady heat across long service.
4 kg bag
Cocoshell Briquettes
High-density coconut shell briquettes. Long burn, low smoke, low ash.
10 kg boxNatural Charcoal
Natural lumpwood charcoal. Strong, responsive heat for daily restaurant service.
10 kg / 3–5 kg
Sawdust Briquettes
Compressed sawdust briquettes built for endurance and long, clean burns.
10 kg box
Mangrove Charcoal
Dense mangrove lumpwood. Long burn, very high heat, cleaner combustion.
10 kg bagKaya Charcoal
Premium kaya lumpwood. Long-lasting heat at high temperature.
10 kg bagCoffee Charcoal
Aromatic lumpwood from coffee wood. Smooth, even burn with subtle character.
10 kg bag3 · 4 · 5 · 10 kg
Briquette & lumpwood · FSC options
The firewood range
/ 03 — Bad Axe · 7 speciesApple
Slightly sweet, fruity aromatic burn. Refined smoke for pork and game bird.
10 kg bundleOak
High density, long burn, mild smoky aroma. The dependable all-rounder.
10 kg bundleCherry
Sweet, fruity, mild smokiness. Beautiful colour and delicate finish.
10 kg bundleBirch
Quick ignition and a clean, bright burn. Gets ovens up to temperature fast.
40 L sackBeech
High heat, easy ignition, mild aromatic smoke with very low ash.
10 kg bundleOlive
Long burn, high heat, distinctive Mediterranean aromatic smoke.
10 kg (FSC)Lemon
Light citrus-aromatic burn with a delicate finish. Premium and specialty.
10 kg bundleFSC kiln-dried
10 kg bundle · 40 L sack · bulk pallet export
Smoking woods & pellets
/ 04 — GCC export onlyWood Chunks
Apple, olive and oak — slow-burning chunks for offset smokers and kamado cooks. ~1 kg bags.
3 SKUsWood Chips
Mesquite, oak, cherry, apple, maple and hickory — fast smoke infusion for grills. ~400 g bags.
6 SKUsHardwood Pellets
Mesquite, apple, cherry and hickory — set-and-forget smoke for pellet grills. Bulk bags.
4 flavoursQuestions
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